1,000 peruvian families export organic quinoa thanks to their cooperative
Special collaboration: Laura Torres Flores, PRODVICOM Communications Coordinator, and Anthony Caballero, PRODIVCOM Project Marketing Advisor
In Peru, all eyes are on the quinoa producers who are members of Markahuamachuco (ECOMARKA) and Grano Andino cooperatives, organizations located in the region of La Libertad. For a second year in a row, the 1,000-member families have managed to market and export organic quinoa at the best possible price!
By continually improving their production, these organizations are gradually taking up the challenge of carving out a place for themselves in the demanding quinoa market. “We are working hard to increase the yields from family plots, and the quality of our quinoa. In our strategy, the application of biotechnology in the fields and constant technical assistance to producers are essential for success in selling our product nationally and internationally,” states Rosario Adauto, manager of the Markahuamachuco cooperative (ECOMARKA).
For its part, the Grano Andino cooperative is focusing on the diversification of its products. Aiming in particular for an increased presence in the national market, the organization works not only in quinoa production but also fruits and vegetables. “Despite our progress, the quinoa market will always be difficult for organizations like our cooperative. International competition is very stiff, so we have to find alternatives. To achieve this, we are diversifying what we provide to domestic consumers, we are adapting our formats to their needs while maintaining our organic certification,” says Luis Lezama, manager of the cooperative.
The Markahuamachuco (ECOMARKA) and Grano Andino cooperatives are supported by SOCODEVI as part of its PRODIVCOM project, an initiative underway since 2014 and financed by the Government of Canada and private companies.